8 months ago, Dimitar, who has been living in Prague for 12 years, contacted us. He explained to us that he had his own food service store in a cool area of Prague and would like to stock our products. Over time, Mitko began to fall more and more in love with Chili Hills products. At first, he offered them at farmers markets. He shared that some of these markets involve local producers of hot products and our hot sauces and spices are harder to sell. Over time and with a lot of perseverance, Chili Hills products not only became recognizable in Prague, but also established themselves as the preferred brand even among local clientele. Currently, the Chili Hills assortment is available at two of the most popular markets - Farmarske trhy Malostranske namesti Praha 1 and Farmarske trhy Naplavka Praha 1, as well as in the store located at Bělohorská 261/37, 169 00 Praha 6. Our products are also offered in a number of fast food restaurants and with each passing day we become the favorite hot dog of more and more people. We are already receiving invitations to participate in Street Food festivals and other elite events.

We talked to Mitko about his future plans for developing our brand:

1. Hello Mitko, tell us a few words about yourself, how many years have you lived in Prague, what do you do?

Hello, I have been in Prague for 12 years and I am involved in the food trade. I am developing a distribution network for the import of Balkan products, which I believe are interesting and of high quality. I also have a small shop where I give people the opportunity to enjoy my selection at any time.

2. How long have you been running the store and what are your plans for development?

The store has been around for 4 years and is locally known for offering a selection of products from the Balkan Peninsula. My goal is to introduce and offer an alternative to the traditional products found in the neighborhood. The store is located in Prague 6 at Belohorská 37. The plans for developing the place from the very beginning have been to offer quality Balkan products to interesting people. Most of the time, the store's customers stay and turn the place not only into a store, but into a social point in the neighborhood. I like to see the emotions on people's faces while we have fun and eat something delicious. :)

3. How did you find out about Chili Hills and what made you fall in love with our brand and products?

A friend of mine told me a few years ago that there is a brand in Sofia that offers an insanely good selection of spicy products produced on their own farms. I was impressed that everything used in the products is natural - without added enhancers and, most importantly, gluten-free. It is important for me to offer an alternative for people who have more specific dietary needs. When I searched for information on the Internet and also saw the vision of the product, we said to ourselves that Chili Hills has no analogue on the Czech market. As of today, everything is now a reality - Chili Hills enters people's homes and reaches local businesses.

4. For several months now, you have been participating with a Chili Hills stand in two of the coolest farmers markets, how is our product being received?

The product arouses interest and is a preferred food for all kinds of people. The rich range of flavors and the possibilities for experimentation in the kitchen are a priority for many modern people, and the fact that I have the opportunity to satisfy so many different tastes is wonderful.

5. What is the clientele, locals or tourists – what feedback do customers give you?

The bazaars are an interesting place where both locals and many foreign people from all over the world gather. What impresses me is that Chili Hills also makes an interesting gift for people who are just passing through Prague and want to please a loved one back home. In general, the mythology of the brand opens up a huge world of hotness to the audience. One thing is for sure - Chili Hills products reach all kinds of people, manage to create emotion and break up everyday life. People are happy that they have a huge choice.

6. What are your plans for the future? Do you want to develop the brand or maybe open a Chili Hills store in Prague?

I will definitely continue to showcase the products in various places around the city and meet new people to explore the world of hot peppers with. A Chili Hills specialty store is a logical step that we are working to make happen. I don't like to talk about things I haven't done yet, so at this point, this is all I can share. We thank Mitko for his support and are pleased to welcome him to the big Chili Hills family! If you live outside of Bulgaria and want to join the global invasion of our brand, contact us and we will help you make it happen. PS - In the interval between taking the interview and the publication, Mitko made the firm decision to devote himself entirely to Chili Hills and announced his existing grocery store for sale. If you are from Prague and want to acquire a ready-made business with quality Bulgarian products in Prague, please contact us and we will connect you with Mitko.