Alex was a guest on the HoReCa podcast and talked about how to make your brand more visible and in accordance with new production and marketing trends? What and how big is the need for hotels, restaurants, cafeterias and others to spice up or “refresh” their brand? As the consumer audience changes and their new demands, are we disappointing them with our old attitudes and commercial presence? Is brand identity and image important nowadays, or we can go the old fashioned way? Are the changing customers and their attitudes towards the market new opportunities for the Horeka industry? Is digitization and investing in people the answer to this question, or just the opposite – creating systems and strategies where we don’t depend on people? Is the employer brand being invested or the attention is focused on the commercial one? You can hear these and many other topics and questions in this episode of the HoReCa podcast.