Since many people do not understand the meaning of the word craft, or in pure Bulgarian “craftsmanship”, and since we fall into this category of manufacturer, we will try to shed some light.
Since the boom in the craft beer movement a few years ago, there has been another wave of independent food producers creating products that the big brands can only dream of approaching in terms of taste, quality and originality.
Craft brands have one main goal – to create original products without compromising on the quality of the ingredients used. These products are usually produced in limited quantities and different batches of the same product can vary – but that’s fine, especially when you’re using natural ingredients and not working with colorants and thickeners.
Craft brands are usually coming up with a lot of original marketing ideas that are impossible for the big mass producers to come close to.
Craft products are often available in places where customers can try them and get adequate information about them. Of course, all of this comes with a price that many of the new generation of consumers are willing to pay. You will not get this added value from the mainstream brand.
We have closed the production cycle and share every single stage of it with you:
we plant seeds and set aside for you by filming tutorials and giving advice on how to be successful
when the seedlings are ready, we save for you too – being at your side with advice about how to grow them
we pick peppers and save for you too, cook with them and do spicy competitions
we bottle them and produce products that are as natural and pure as possible
we open stores and create our own store network so that when you come to us, you can get an adequate answer to every question, to try before you buy and share your experience with us
We are by your side in every aspect and we are extremely proud to be a part of this movement because we believe it is the future ❤️.