We would like to thank Xplora BG for inviting us to be guests on their digital podcast. It was a great pleasure for us to share our experiences and discuss issues related to the development of the Chilli Hills brand and digital marketing.
We are grateful for the opportunity to rank among the best in the world of digital marketing, and if we have motivated at least one person that it makes sense in Bulgaria, that is enough.
And within the conversation that Vankata and Sando had, you will hear the following topics:
π₯ How did the business start, where do they operate as markets, and what is the love for spicy food?
π₯ How many rely on digital advertising and for which audiences does it work? Where are there situations that see a direct effect?
π₯ How important is content for different audiences - B2B and B2C? What types of content do they create and how often? How do they manage to create cool photo sets / video recording environments - Christmas / Halloween / etc.?
π₯ How often and for which audiences does storytelling work when building a spicy food culture?
π₯ How important are physical stores and how do they affect digital marketing?
π₯ How often do they think about new product categories - chips, brandy, etc., in order to increase the movement of goods and people in the stores themselves?
π₯ How do they unlock partnerships and find kindred spirits like partnerships - socks, chocolate, beer, chips, brandy? How much does this help and does it open up new audiences?
π₯ What happened with the launch of the new site? Did the results improve?
Spotify: https://bit.ly/3AeOs3q
YouTube: https://youtu.be/ki1aHoPk9LI
